Privacy policy
Mamakart consumer private ltd ("Mamakart Toys", "we", "us") respects your privacy. As a parent-founded brand, we know how much trust families place in us. This Privacy Policy explains what personal data we collect when you use [www.mamakarttoys.com] (the "Website") or contact us, how we use it, and the choices you have.
This policy is prepared in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 and its rules, as applicable.
2. Information We Collect
Information you give us:
• Name, phone number, email address, and billing and shipping addresses
• Order details and purchase history
• Messages you send us by email, WhatsApp, Instagram or the Website
• Reviews, photos or videos you choose to share
• Bank or UPI details you give us only to receive a refund on a COD order
Information collected automatically:
• Device and browser type, IP address, approximate location, and pages viewed
• Cookies and similar technologies, including the Meta Pixel (see Section 5)
Information from third parties:
• Payment status and transaction references from our payment gateway (we never receive or store your full card number, CVV or UPI PIN)
• Delivery status from our courier partners
3. Children's Privacy
Our products are made for children, but the Website is meant for parents and adults. We do not knowingly collect personal data from children under 18. Please do not share your child's personal details with us. If a child's name is needed for a personalised product, we will use it only to make and deliver that order. If you believe a child has given us personal data, contact us and we will delete it.
4. How We Use Your Information
• To process, confirm, ship and deliver your orders, including COD confirmation
• To send order updates and delivery tracking by SMS, email and WhatsApp
• To handle replacements, refunds and customer support
• With your consent, to send offers, new launches, parenting content, and Stepland Stories on WhatsApp
• To show you relevant ads on Facebook and Instagram and measure how well they work
• To understand how customers use the Website and improve our products and services
• To prevent fraud and misuse, including repeated COD refusals
• To meet legal, tax and accounting requirements (for example, GST invoices)
5. Cookies and the Meta Pixel
We use cookies and the Meta Pixel (provided by Meta Platforms, Inc.) on the Website. The Meta Pixel records actions such as page views, add-to-cart and purchases. This helps us measure our advertising and show relevant Mamakart Toys ads to you, and to people similar to our customers, on Facebook and Instagram. Meta may process this data under its own privacy policy.
You can manage this by:
• changing your browser settings to block or delete cookies;
• adjusting your ad preferences in your Facebook or Instagram account settings.
Blocking cookies may affect some Website features, such as your shopping cart.
6. WhatsApp Communication
We use WhatsApp (including the WhatsApp Business platform) to confirm orders, share delivery updates, provide support and, if you opt in, send promotional messages and Stepland Stories content.
• You can opt out of promotional WhatsApp messages at any time by replying "STOP" or messaging us. You will still receive messages about orders you place.
• Messages sent through WhatsApp are also subject to WhatsApp's own terms and privacy policy.
7. Who We Share Your Information With
We do not sell your personal data. We share it only as needed with:
• Payment gateway: [PAYMENT GATEWAY NAME], to process payments and refunds
• Courier and logistics partners: [COURIER NAMES], to deliver your orders
• Technology providers: our e-commerce platform [e.g. Shopify], hosting, and customer-management tools
• Meta Platforms: through the Meta Pixel and WhatsApp, as described above
• Government and law enforcement: when required by law or to protect our rights
These partners may use your data only to provide services to us.
8. Data Storage and Security
We use reasonable security practices, including encrypted (SSL) connections, access controls, and trusted service providers, to protect your data. Some service providers may store data on servers outside India; where this happens, we take steps to make sure your data stays protected as required by Indian law. No method of transmission over the internet is completely secure, but we work hard to protect your information.
9. How Long We Keep Your Data
We keep your personal data only as long as needed for the purposes described in this policy, such as completing orders, handling warranty and replacement claims, and meeting legal obligations (for example, keeping tax records for the period required under GST law). After that, we delete or anonymise it. Marketing data is deleted when you withdraw consent, unless we need to keep it for legal reasons.
10. Your Rights
Under applicable Indian data protection law, you have the right to:
• ask what personal data we hold about you and how it is used;
• ask us to correct, complete or update your data;
• ask us to delete your data, unless we must keep it by law;
• withdraw consent for marketing at any time;
• nominate another person to exercise your rights if you die or become incapacitated;
• raise a grievance with us, and if it is not resolved, with the Data Protection Board of India.
To exercise any of these rights, email [PRIVACY / GRIEVANCE EMAIL]. We may need to verify your identity before acting on your request.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be on this page with the "Last updated" date. If we make significant changes, we will let you know by email, WhatsApp or a notice on the Website.
12. Grievance Officer and Contact
If you have any questions or concerns about your privacy, please contact our Grievance Officer:
• Name: Mr.Vishnu
• Designation: Marketing officer
• Email: contact.mamakarttoys@gmail.com
• Phone / WhatsApp: 6382939460